THE MISSION
TRANSFORMING CLUTTER INTO CURATION.
GUIDING YOU TOWARDS FEWER PIECES AND
FINER CHOICES, TAILORED TO
YOU AND YOUR LIFESTYLE.
MINIMAL BY INTENTION, LIGHTER ON THE PLANET.
OUR MOTIVATION
Overflowing wardrobes, impulse buys, silent waste.. “I have nothing to wear” is usually a symptom of too much, not too little. Wasting our time and money on purchasing disposable trends instead of timeless and quality pieces.
We created TAILORED to quiet the noise and give you the advice you need.
QUALITY OVER QUANTITY
Fewer but finer pieces outlast trends and honour craftsmanship.
CONFIDENCE OVER CLUTTER
When every piece is intentional and selected just for you, dressing becomes effortless.
LIGHTER ON THE PLANET
Refuse, reuse, restyle: keeping your clothes in play and out of landfills.
For more information, see our manifesto.
STYLE & AESTHETICS
Look better. Feel better. Live better.
We believe beauty and style are essential for a happy life and are what makes us human. We celebrate refined, effortless dressing. Pieces that elevate your mood and help you live with confidence.
LESS IS MORE
Sounds like a cliché, but it’s true and we fully believe it. A lean closet is a liberated mind. We guide you toward fewer, finer pieces and remove the superfluous clutter in favour of clarity.
USE TECHNOLOGY FOR GOOD
We believe technology should be a driving force for human and societal betterment. New tools, including AI, should be leveraged to help people live better and happier lives while simultaneously reducing their impact on the environment and the planet, fostering a more sustainable future for all. Technology should make us better, not push us to consume more in pursuit of perceived comfort.
MAXIMISE VALUE,
TAILORED TO YOU
Style is personal, and so is value. We weigh cost, longevity, and versatility to ensure every new piece earns its place in your wardrobe by being a truly valuable addition to your life. Quality over quantity. Always.
OUR PRINCIPLES
We envision a more sustainable future that does not compromise aesthetics, as we believe both are necessary ingredients for a thriving society and paramount to human happiness. Our mission and everything we do is guided by our core values and principles.
OUR APPROACH
TAILORED blends couture-level taste with an AI native platform to keep your wardrobe lean, elevated, and endlessly wearable.
Fewer, finer pieces. Maximum style, minimum waste. Tailored to you.
OUR APPROACH
TAILORED blends couture-level taste with an AI native platform to keep your wardrobe lean, elevated, and endlessly wearable.
Fewer, finer pieces. Maximum style, minimum waste. Tailored to you.
RESTYLE
Present your best self every day. Our app pinpoints fresh ways to remaster what you own, so confidence becomes your signature look.
RETHINK & REFUSE
See through the marketing noise and fast fashion ads. We reveal what you actually need and empower you to refuse fleeting trends, saving your wallet and the planet.
REUSE & RECYCLE
Buy less, love longer. When it’s time to part with a piece, we guide you to resell, donate, or recycle closing the loop with grace.
RESTYLE
Present your best self every day. Our app pinpoints fresh ways to remaster what you own, so confidence becomes your signature look.
RETHINK & REFUSE
See through the marketing noise and fast fashion ads. We reveal what you actually need and empower you to refuse fleeting trends, saving your wallet and the planet.
REUSE & RECYCLE
Buy less, love longer. When it’s time to part with a piece, we guide you to resell, donate, or recycle closing the loop with grace.
OUR COMMITMENT
WHY THE FASHION INDUSTRY NEEDS TO CHANGE?
We are determined to do our part to accelerate the transition to sustainability while improving your wardrobe, style and, in turn, your lifestyle. TAILORED accelerates the consumer side of the circular equation by leveraging AI to challenge what you actually need and how to use it for maximum personal and environmental value.
AI-GUIDED CLARITY
We analyse your wardrobe, flag gaps, and veto impulse buys. Saving style seekers time, money, and head-space.
VALUE-FIRST RECOMMENDATIONS
Each suggestion balances aesthetics, is it right for you, longevity, and cost-per-wear.
EDUCATION OVER PERSUASION
We replace attention-hijacking ads with data-driven insights, empowering choices that honour you and the planet. We strive to educate consumers on the effects of the fashion industry on the environment.
TAILORED ADVICE
Dress beautifully. Own intentionally. Consume consciously. Learn continously.
See our full manifesto.