Who we are

We built the friend who tells you the truth about your wardrobe.

Not a stylist. Not an algorithm. Something in between.

Simona, Co-Founder & CEO of Tailored

Co-Founder & CEO

Simona

Big client meeting tomorrow. Wardrobe full. Nothing to wear.

That's been me more times than I'd like to admit. The anxiety of standing in front of a full wardrobe, late, overwhelmed, and still calling my sister in a panic because I can't decide.

My sister is a model. She's been my personal stylist my whole life. The honest voice that tells me what actually works, what to buy, and what to put back. I wanted to build that for everyone.

That's Tailored.

Shura, Co-Founder & CTO of Tailored

Co-Founder & CTO

Shura

Fashion is one of the most wasteful industries on earth. Most of that waste starts with one bad purchase.

I believe technology should help people make better decisions, not push them to make more of them. An AI that's honest enough to tell you not to buy something is more valuable than one that just tells you what you want to hear.

We're not building another shopping app. We're building something that helps you need less, love what you have more, and only spend on what genuinely works.

"Tailored exists to make better wardrobe decisions feel easier than bad ones."

— Simona & Shura, London & Sofia

Where we are

Early. Honest. Moving fast.

A small team building something we genuinely believe in. Read more about our mission.

250+
People using Tailored
100+
User conversations
4
First paying customers
Nov 2026
WebSummit ALPHA

Try it yourself

Your wardrobe.
Tailored to you.

Free to download. No commitment.

Download on the App Store